Four words that killed an executive’s shot at a dream opportunity…

My client—let’s call him Eric—froze.
Then talked too much.
The executive team exchanged glances.

Interview over!!

He called me the next day.
“I’ve led teams of hundreds.”
“I’ve managed budgets of $100M+.”
“I’ve consistently delivered double-digit growth.”
“But I couldn’t articulate my OWN value. I didn’t even know what to say.”

Statistic check: Over 70% of hiring managers admit they screen candidates based on their professional brand before even considering their qualifications.

Eric was caught in a dangerous pattern:
*Marketing his company ➡️ Not marketing himself
*Building business value ➡️ Not building personal value
*Driving revenue ➡️ Not driving his own brand and future

🚨 In an instant, he lost the executive role at his dream company—and handed it to someone with half his experience but twice his personal brand clarity.

Being highly accomplished isn’t enough—you must be DISTINCTIVE.

Ask yourself:
👉 Are you a recognized EXPERT in your industry—or just a title holder?
👉 Is your LinkedIn a MAGNET for opportunities—or just a stale profile?
👉 Do you have a UNIQUE message—or are you indistinguishable?

With today’s mergers, acquisitions, private equity investments, and shifting markets—your next move will likely NOT be your choice.

Most people believe their work speaks for itself. The truth? Your personal brand is speaking much louder—whether you’re managing it or not.

Are you investing in your own brand and your own future, or are you spending 70% of your life building somebody else’s?

Don’t end up like Eric. Message me.