My client lost a $20+ million deal.
Written by Jim Vickers

We built an AI strategy to win it back!

3 things he DIDN’T DO when presenting the AI strategy to his CEO & Board:

1) Lead with technology

↳ They don’t want tech specs. They want a solution.

2) Apologize for not being technical

↳ Instantly kills your authority.

3) Focus on cost savings

↳ Same tech promises they’ve heard over and over.

What he DID instead:

1) Led with the business problem

↳ “Here’s how AI is the solution to this problem.”

2) Took full ownership

↳ “This is the right move. Here’s why.”

3) Showed the risk of NOT doing it

↳ “If we don’t do this, we lose an irreplaceable opportunity.”

Most execs would have played it safe.

He didn’t.

Career-changer.

🤔 Which “DIDN’T DO” (#1, #2, or #3) have you seen? Message me.

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