“Retail is dead.”

“Online is the only path.”

“You need VC funding to scale.”

My client ignored ALL the conventional wisdom…

As we sat mapping out his core values 3½ years ago (see photo), I realized this wasn’t just another founder with big dreams. This former professional athlete was methodically building Leovici with a different playbook entirely — pioneering what he calls “Athluxury,” a unique blend of luxury-level athletic comfort and high-end designer respect.

While other startups chased rapid scale at all costs, he focused on one unwavering core value:

“More Than You Ask For.”

Even as an early-stage company, he prioritized:

➤ Building genuine customer relationships

➤ Strategic philanthropy — now grown to 44 pro athlete partnerships

➤ Opening a retail store when “experts” said it was suicide

Look at these retail photos. This space is amazing!

Yet in record time, Leovici transformed from concept to thriving lifestyle brand — with professional athletes lining up to partner.

Why?

Because his vision extends beyond transactions.

The business graveyard overflows with “quick wins.”

Sustainable growth demands value-driven, customer-first decisions.

I love working with CEOs like Brent Wheatley who balance unwavering vision with strategic humility.

His ability to stay authentic while embracing guidance unlocked explosive growth.

What “rules” are limiting your business vision right now?

👉 Message Jim Vickers

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